This was published by Weiss and Mowery a digital consultancy run by a good friend and long time colleague Peter Weiss. The entire white paper can be found here. It is a very good read
1) The client Cowboy
2) Avoid Eye Contact
3) I'll Have What He's Eating
4) Agencies are Non-Profit Institutions
5) Be Careful What You Wish For
6) "RFP" is Shorthand for "Ready for Primetime"
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